Ok, I admit it. I have never every looked all that closely at advertising logos so this is totally a surprise to me. Parts of the design of these product logos feature something hidden in plain sight which is important to them. Take the FedEx for example:
Do you see it? There is a white arrow between the E and the x which probably signifies the company's promise to zip the delivery.
And then Tostitos, something I buy all the time but have never paid attention to.
Between the two T's is what symbolizes a bowl of salsa with two people fight over one Tostito.
And I am embarrassed to say I have never noticed this from Baskin Robbins, the home of 31 ice cream flavors.
The 31 is right in the middle of the capital letters.
There are more amazing ad secrets here.
Interesting. I did not see any of these before.
Posted by: Frank | December 27, 2020 at 11:29 PM