I confess I am a Coke drinker, not just any Coke, but the Mexican Coke in the 12 ounce glass bottles. This Coke tastes like the original made with real sugar and which is not true of the modern Coke with it's bitingly harsh corn syrup taste and takes up most of the store shelf space.
But, the company is either messing with a good thing, or on the cutting edge or soda drinking. The company has some test lab in Brussels of all places and have been attempting to lower their environmental footprint. They have created a first of its kind bottle made of paper.
" Coca-Cola's prototype consists of a firm paper shell with some plastic components. Specifically, the bottle has a recyclable plastic interior to contain liquid and a plastic cap." The goal is to make a bottle totally out of paper and totally recyclable.
I'm not sure this bottle is a selling point right now, it looks to me like a baby bottle. However, it could also be the future of many soft drinks and maybe even beer.