According to the Pew Research Center, cable news networks saw their ratings fall drastically across the board in May:
At CNN the ratings news is consistent — as in consistently dreadful — with several of its prime viewing hours, including the 7 p.m. shows and 9 p.m. shows, attracting the smallest audiences in that channel’s history.
MSNBC also recorded sharp falloffs in viewing compared to last May.
MSNBC was down 26 percent from a year ago in the category of most importance to news channels, viewers between the ages of 25 and 54 (the group news advertisers pay to reach).
Fox News also had some steep declines since last May. It was down about 21 percent in prime time in the 25-to-54 group. News about the political race has apparently not sent viewers flocking to get either the Fox News or MSNBC take (considered polar opposites) on events this spring.
This does not surprise me all that much, so many people are just weary of political talk that repeats and repeats and often just makes up ridiculous things to try and grab our attention. We've been listening to campaign talk since last summer and many of us have just moved on to other things this month. Like summer. Baseball, graduations, swimming, vacations, grilling.
Each presidential election year the campaign and talk gets longer and longer and more tedious with each news outlet trying to out shout the other. Maybe it's their own fault people have turned to other things besides politics.
We'll be back. In September.