A new PEW Research Center study finds that more voters are not paying attention to campaign ads this time around. I know I've ignored them. Or tried to. If I'm in the car and a campaign ad begins will a shrill voice I turn the sound down until I believe its over. The TV ones I can ignore just by looking at something on my ipad.
In our part of Missouri there aren't all that many competitive races and no governor/senate races at all so we're left with state reps, judges and mostly no opponent congressional races. In Illinois it's different, more big offices up for election.
What always bothers me is how nasty the local candidates or their surrogates can be to an opponent. I mean when all is said and done, these are basically neighbors running against neighbors. The ads put out for many of these candidates are just plain mean. Worse than national ads.
I just saw the beginning of a tv ad supporting the opponent of Illinois supreme court judge Lloyd Karmeier which had an ugly photo of him at the start. Then a voice began speaking in a sinister tone about to relate what a horrible person he is. That is when I left the room to get more coffee.
Karmeier is a good man, he has been given high marks by just about every legal/press group there is except for the monied trial lawyers. It pains me to see a local guy getting reamed by other local people. I know Judge Tognarelli as a good man too. Karmeier is a republican, Tognarelli a democrat. They are part of the same community. Decent people. Why oh why do people insist on being harder and nastier on their own?
The most interesting campaign ad comes from Lacy Clay. This is a new ad which begins with a gospel choir singing "Which side are you on?" It is about Ferguson more than his race which is without competition, but a get out the vote ad. It's different and the music draws you in especially in the car. Not so much in front of the tv. At least he's not insulting people. What's effective about this ad is that although we know what side Lacy is on, everyone can think about what side they are on. And no personal attacks.