Those whose job it is to track television ratings claim that very few Americans are watching the winter olympics this week while regular programming like 24 and American Idol have cleaned up. Pundits trying to figure out why this is have come up with some creative reasons such as "the athletes are all pros and getting big bucks to compete which turns people off" (Fox and Friends) and, there are no blacks in this olympics so it is ridiculous to call competitors "the worlds's greatest athletes." (Bryan Gumbel) "Try not to laugh when someone says these are the world’s greatest athletes,
despite a paucity of blacks that makes the games look like a GOP convention."
We've watched, but I submit there might be another reason why viewers are not glued to these winter sports and that is the manner in which NBC is televising them. I find it very frustrating to watch a competition, for instance last weekend's Half Pipe, and find that just when the event has become engrossing, NBC cuts away for another sport. They do this with everything. Just get settled in for figure skating and they move over to moguls. Start enjoying the moguls and they're off to curling and then to speed skating. The telecast is so choppy a viewer never knows what is going on or what will be shown when. Annoying. Many nights this week I have switched over to something else because of this and turn back about ten o'clock when they finally show the endings. Stay with something once in awhile.
Oh, and Bryant...what utter nonsense.