Ok, this is really something. The National Pork Board and the Beef Checkoff Program (!!), part of the US meat industry, have received permission from the USDA to change the names of cuts of pork and beef. They believed grocery shoppers were so baffled by the names of various cuts of roasts and steaks that they walked away with empty carts.
Wowser! If you believe that you'll believe anything.
"The lowly "pork chop" will be gone. Instead, grocery retailers could be stocking stacks of "porterhouse chops," "ribeye chops" and "New York chops." The pork butt - which actually comes from shoulder meat - will be called a Boston roast."
"One of our biggest challenges has been the general belief among consumers that a pork chop is a pork chop," said Patrick Fleming, director of retail marketing for trade group National Pork Board.
Bwa hahahahaa Where does he live anyway? In the beef aisle, a boneless shoulder top blade steak will become a flatiron steak, a beef under blade boneless steak will become a Denver Steak. Not all names in the meat counter will change - ground beef will still be ground beef."
As one of the commenters to the story said, " Yes, because Boston Roast is so much clearer." And a boneless blade steak will be a Denver steak which may be understandable in Colorado, but not so much in St. Louis.
This strikes me as a way to get people to buy more meat as the prices continue to rise.