Throughout the day, IKEA promotes their St. Louis grand opening on Facebook and Twitter. "We're counting down until the IKEASTLouis Grand Opening and we want to celebrate! Check out all the upcoming events."
Every couple of hours this shows up on Facebook and often just as much on Twitter. Advertising is good for a business, keep your name in front of people, but I don't know if IKEA realizes they don't have to promote quite so often around here. St. Louis shoppers are already so excited about their store it may be difficult to get everyone who is ready to go in the doors. It's going to be jammed and jammed for days if not weeks.
One thing about St. Louis people on both sides of the river, they turn out whether it's a good restaurant, festival or city places like the zoo or botanical garden. They (and we) turn out in big numbers. I'm happy to see IKEA come to St. Louis, but I'm mindful of the fact that it is going to be crowded beyond words and will probably wait til the newness has tempered a bit.
So they really don't need to promote as much, they could save their money and time because we are going to show up big time here. But if you plan to go the first day and get there early, stand in line til the doors open, here's the deal:
September 30 at 9 a.m.