Take the name bakery off your letter head is what i say.
I've never heard of Nature's Bakery, but it seems they are not seeing bread and donuts (!) as worthwhile for their business. Seriously folks, what comes to mind when you hear the word bakery? "Nature's Bakery will focus on its core business: natural, healthy foods. It manufactures fig bars."
Natural healthy food and fig bars. Pardon my French but OMG.