According to the St. Louis Business Journal, Americans are ready to start buying more trucks due to the lower gas prices. The journal isn't too crazy about this idea saying, " Never mind that there's little logic to buying such a vehicle now based on gas prices that could easily shoot back up in a matter of months." However, this interest in trucks appears to be a real thing boosted by a spate of revamped models from both American and Japanese manufacturers.
Here's a personal story on this interest in truck buying. We bought a small truck a couple of years ago, a Ford Sport Trac which to my mind is the coolest thing ever. It's very helpful, but also has full size front and back seats which hold 3 child car seats at once, sun roof, power everything, leather seats and fun. Two months ago we received a letter from a Ford dealer in St. Louis giving us a cash offer for this truck, seems Ford stopped making this model sometime back and they're hard to come by. Then on Saturday I got a call from Koetting Ford, the dealer from which we bought the Sport Trac. The salesperson told me they would love to buy our truck back and would give us a great cash deal or a good trade in deal. They have someone who really really wants this truck model.
I told her I'm not surprised by this as so often I go places in the truck and people stop me to say how cool it is. I've had someone come out of a restaurant after I'd parked nearby to tell me what a great looking vehicle this is and it happens all the time when I get gas.
So I'm not surprised by this story about the truck market heating up. It may be gas prices although I'd not put that issue as the number one reason, it may just be that people who gave up trucks or never had one now realize how much utility there is in trucks as well as the good looks.