The Belleville News Democrat Answer Man, Roger Schlueter, received this question: "Why can’t you people fold your newspaper exactly in half? The top half always seems to extend beyond the bottom. This bothers me."
Is this something you've ever noticed? We get 3 papers delivered each day and have never been aware of this. That darn half ad sheet which half covers the front page or sports from the Post-Dispatch bothers me but I have never noticed the way the paper was folded.
So Roger found the answer: "How much do you like getting your Target and Walgreens ads on Sunday?
it would be far more difficult to deliver those ads unless our papers weren’t folded quite in half when they came off the press.
You see, we use a machine to stuff those folded newspapers with the proper inserts for each region. But to do its job, the machine has to briefly open up each freshly printed paper to dump the inserts in the middle. Allowing the top “half” to extend over the bottom enables the stuffer to easily grab that top half so that the paper can be opened for the inserts to be dropped in."
So there you have it. It's the piles of ads which forces the paper to not be exactly folded in half.