An interesting discussion of how art and commerce can help each other with roots going back to 1807 first voiced by the philosopher, Georg Wilhelm Friedrich Hegel. "Sometimes big areas of human activity need to befriend and learn from one another. Each one is missing something important that the other knows about. Hegel wanted art and commerce to encourage and help one another, to the benefit of each."
Then there's this from the author of the piece: "Art knows all about touching our emotions, about moving us. But it's usually shy about asking us to do anything. It's not very confident about its ability to direct our lives. It likes to inhabit galleries that we go to only very occasionally - maybe never. It's therefore prestigious, but - oddly - rather ineffective."
"Advertising for its part is really very keen to get us to change our lives, but only at the modest level of buying a new blender, or pair of shoes."
"That's why the two need to merge. The high-mindedness of art needs to merge with the practical, life-changing spirit of advertising."
Parts of this lose me, but it's an interesting concept with interesting examples of old and new art.