In the DC area there is a group named Fresh Farms Markets which send people out to local farms several times a year to insure that when a vendor says he's selling local produce it is really true. Often it's difficult to know if fresh produce is really fresh local produce. I mean how do we know?
I often wonder about the advertised local produce that our grocery stores sell. Recently they've begun putting the name of the area farm which grows the vegetables on the packaging, a good thing. But for some reason tomatoes are just not as tasty coming from the stores compared to getting them at the farm stand. Could even be the same grower but the taste is totally different and I'm guessing it's because stores have to keep the tomatoes rather chilled so they hold up. Getting them at the stand means nicely ripened and not stunted by a chill.
I was thinking about this yesterday after slicing up some tomatoes from Fournie's farm stand in Collinsville. Oh my gosh were they good, deep red with a rich tomato fragrance and flavor.