For the first time in a decade sales at McDonald's in the US and Europe saw a drop of 2.2 percent and 2.4 percent in Asia, Africa and the Middle East. They've received a lot more competition in recent years which accounts for a good part of it. I'd suggest that their food doesn't taste as good as it used to. I don't know what it is, but the burgers and fries don't seem the same.
Ever have a time when you really had a taste for a double cheese or Big Mac? I still have them but when actually go and get one the meal is just not the same. The meat's texture seems odd and not as flavorful and the fries, nah.