Another study, this one compiled various population data on 200 U.S. metro areas and came up with a list of which had the smartest people. The criteria used to determine this result was in five cognitive areas: memory, processing speed, flexibility, attention, and problem solving. The median Lumos Lab score, presented as an estimated IQ score, was worth 50 percent of our final, weighted ranking. The other half of our ranking was based on the percentage of adults over age 25 with a bachelor’s and/or master’s degree.
You might be surprised at the list. Columbia Missouri is number 3 behind Madison Wisconsin and Charlottesville Virginia. Butte Montana and Fargo North Dakota made the top 25. Certainly college towns would obviously be included, but some major university towns are not to be found.